Sporting stars followed Hollywood and music industry celebrities into the world of tech investing. The world’s biggest soccer player, Cristiano Ronaldo (CR7), has played the tech ball close to his feet. The highest paid player in the world has bought the lion’s share of one of Portugal’s biggest digital agencies with a view to create a new tech brand and a vehicle to launch new tech products.
To achieve this, Ronaldo now purchased a majority stake in Portugal’s Thing Pink. ” Thing Pink “ previously described themselves as “a multidisciplinary team of thinkers, strategists, designers, engineers, producers, pirates and proud geeks, reshaping digital experiences and ecosystems.”
Ronaldo’s vision for a new vehicle will be named “7EGEND”, replacing the ” Thing Pink “ brand.
Sources told that 7EGEND is more or less the “continuation” of Thing Pink, but that this will go on to start producing its own stand-alone tech products.
In addition to being the highest paid player in the world, Ronaldo has investments and businesses in areas such as textiles and footwear, and partnerships with brands ranging from watches to food and hospitality.
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