Vine

Christmas has come early this year for Vine fans who have been missing the app more than you miss the time your nose was not blocked. Former Vine co-founder and CEO Dom Hofmann is working on the second version of the six-second video application, which was acquired by Twitter in 2012 for around $30 million and shut down last year.

It was a tease at first, with the text ‘V2’ in the post. While a normal netizen will understand it as Vine 2 or Version 2, in multiple tweets later, Hoffman revealed that he is coming up with a follow-up to the app that had engaged more than 200 million users in almost four years duration. Hofmann said he would be financing the app’s development on his own, owing to all the tweets and DMs he was bombarded with.

This announcement is something that can only be known as the Hail Mary of 2017. This spicy hot nugget of news has thrown the internet into a frenzy as netizens await the return of their dear and splendid app.

The thing about Vine gaining fame as the internet’s premier tool for making short videos was that it wasn’t intended to be what it eventually became. It happened almost completely by accident. Its creators had made the app for people to document casual moments of their everyday lives and share it with close friends and family. Instead, it took a pleasant yet more culturally impressive turn. Hoffman said, “It became pretty clear, soon after we launched”.

“Watching the community and the tool push on each other was exciting and unreal, and almost immediately it became clear that Vine’s culture was going to shift towards creativity and experimentation.”

So when they pitched it to Twitter in 2012, this came up as their USP, which resulted in Vine being bought by the microblogging company Twitter for a reported $30 million in October 2012, seeing it as a near-perfect video analog to its flagship app’s short-form text posts. The app was behind the generation of the most popular memes and moments than most of the apps, with twice as many years, until Twitter’s mounting core business problems that eventually led to its demise towards the end of 2016. While some netizens also call the advent of Instagram as the end of Vine, with its 15-second video clips, allowing people to do more with videos altogether, Vine just did not move fast enough to differentiate.

While platforms like Instagram and Snapchat have grown rapidly over time, this news has its fans hoping that the second version of Vine is untouched, and moreover, not under Twitter’s umbrella. Listed among Time’s 50 Best Android Apps for 2013, the service has enthralled millions to take part in it, and billions to experience the content created on it.

Vine has been used for many different purposes, including short comedy and music logs, video editing, and stop-motion animation. It used for journalism also. Tulin Daloglu, a Turkish journalist used it to capture the aftermath of the bombing in the United States embassy in Ankara, Turkey’s Capital Feb 2013. Vine gained its popularity during the release of the track listing of Daft Punk’s album “Random Access Memories” was published using a Vine video in September 2013. “Dunkin Donuts” was the first company to use Vine as an entire TV advertisement.

Now, it seems Dom Hoffman is trying to make right a horrendous wrong and restore joy to the internet. Because the internet should never be deprived of what is useful. It is pretty undeniable that it is going to be an instant popular. It’s safe to say that the world is ready for V2.

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